In My Life, I've Loved Them All

Beat the System with Amazon Groceries

You know how whenever you want to buy something on Amazon, and it cost $19.99… but you see that little yellow truck, enticing you to spend $5 and get FREE SHIPPING… so you end up buying something that is like $15 which you don’t really need… but hey, FREE SHIPPING.

Well, now there is the concept of groceries at Amazon… it has been around for a while I think, but who ever thinks to look online for groceries, especially from AMAZON. Well, I took a peak and it turns out that your groceries qualify for the SUPER SAVER FREE SHIPPING! Nice. So instead of buying a $17 CD that you could have just downloaded online for free… you can spend the difference on non perishable food items that you actually would be consuming anyway. Think Goldfish Crackers… or Diapers (those people with little kiddies go through a lot of those… just think, they could be showing up at the door for free… NO gas and No trip to the store with you diaper clad miniperson). My favorite non-perishable are the Chocolate Peanut Butter Cliff Bars. Yumm-O.

Most of the nonperishables they’re selling are in CostCo like quantities, which actually isnt too bad considering you do not need a membership and FREE SHIPPING! There is also a subscribe and save option for items you routinely shop for. Im sure I’m not the only person obsessed about getting things sent to my house for free… right?

A Great Find: Titos Handmade Vodka

World’s smoothest vodka is from Texas… правда?
http://www.titos-vodka.com/

Bats in Austin, TexasI was I was watching the Food Network this morning, and Giada DeLaurentiis was touring/eating her way around Austin Texas. It was amusing to see her fascination with Chicken Fried Steak and real BBQ that doesn’t have sauce on it. She also enjoyed a “Batini” while watching the Mexican Freetail Bats fly into the night from underneath the Congress Street Bridge. This award winning Martini is made with Tito’s Handmade Vodka, a brand my father immediately recognized. He knew it was distilled locally and was incredibly smooth.

Tito's Handmade VodkaWith a little research, we found out that Tito’s Vodka is quite famous, considering this modest distillery has only been open 10 years, and is found deep in the heart of Texas. Tito’s is actually the 1st legal distillery in the state of Texas! This little fact was a key contributor to their marketing success… the American dream of a simple mortgage banker/geologist turning a hobby into a world class potent potable is excellent news fodder, and Titos has enjoyed lots of great PR from major Networks like CNN, on ABC, CBS, NBC and FOX. The WALL STREET JOURNAL, NIGHTCLUB-BAR and FORTUNE give this handmade vodka reviews like “so luxuriously smooth”, “can go head to head with any of the world’s greats and not break a sweat”, and “a vodka of world class proportions”. The BUZZ turns into word-of-mouth advertising, which is free yet priceless. The combination of a lot marketing expenditure/good reputation/quality product/simple packaging/no import tax helps Tito keep their Vodka prices low and affordable.

Watch the CNBC video here

Wikipedia: Tito’s Handmade Vodka is a vodka produced in Austin, Texas, created by Bert Butler “Tito” Beveridge. Distilled six times, Tito’s Vodka is made from yellow corn, instead of the more common wheat or potatoes, resulting in a mildly sweet aftertaste.

Commercial production began in 1997 when Beveridge formed Fifth Generation Inc., becoming the first (and only) legal distillery in Texas and producing just 1,000 cases that year.

Despite a lack of commercial advertising, Tito’s Handmade Vodka has gained market share thanks to some prestigious awards, affordable pricing, and word of mouth advertising. Currently, it is distributed coast-to-coast across North America and Canada with production now nearing a half-million cases. Sales and distribution boomed in 2001 after Tito’s Handmade Vodka unanimously won the Double Gold Medal for vodka at the World Spirit’s Competition in San Francisco, beating out 71 other high-priced vodkas. Also that year, it received a four-star ranking from Spirit Journal, the only vodka to do so.

Despite the growing distribution, Tito’s Vodka employs fewer than 10 people and is still handmade in small batches.

Ask for TITO’S the next time you visit a bar/liquor store! It’s available in 40 states so far (not yet international). Cheers!

Batini with Titos VodkaOh, and here is the recipe for the Batini, courtesy of the Four Seasons in Austin:

2 ounces vodka (recommended: Tito’s Handmade Vodka)
1/2 ounce blue curacao
10 fresh blackberries
Splash simple syrup
Splash grapefruit juice
Splash Champagne
Blackberry and bat-shaped mint, for garnish

Add vodka, blue curacao, blackberries, simple syrup and grapefruit juice to a martini shaker and shake vigorously until the drink turns a deep purple. Strain into a cocktail glass and top with a splash of champagne. Garnish with a blackberry and a bat-shaped mint.

Wear Pants. Get Free Airfare.

This is not a joke! Between now and Saturday (6/9/07), if you spend at least $125 on Dockers® for Men at JC Penny, you will get 1 free round-trip airfare. Dockers® are on sale at JC Penny at the moment too… so for the price of 3-5 pairs of pants, you get a voucher for 1 free round trip flight in America to the following cities: Boston, New York, San Francisco, Dallas, Las Vegas, Orlando, Los Angeles, Chicago, Washington D.C., or Miami. Quite a deal, considering many companies these days let you wear Dockers® type pants to work.

Of course, there are some restrictions, which you can read all about HERE (http://www.tlc-rewards.com/dockersfreeflight/index.php)

Dont have a JC Penny near by… or LOATH the idea of going to the mall now that school is out for the summer and Malls are teeming with teeny boppers? Well you’re in luck… the offer applies to ONLINE purchases as well. PLUS if you shop online now at JC Penny and spend over $49, you get free shipping! Hey, maybe dad needs some new pants/shorts/belts for Fathers Day. Free Airfare is a good thing :D

Crazy People Make Me Feel Normal

When I am feeling low, it is nice find those little reminders that my life isn’t so bad. America is full of nutty people; just tune into Jerry Springer or Maury…. or America’s Got Talent, or Pirate Masters… OR, appropriately, America’s Favorite Pastime…

Championcatalog.com (Sara Lee)

Meet The Simpsons

A simple movie poster is just ssoooo yesterday. If you want to draw in the summer movie going crowd, you need a BIG idea… like, life sized! Not that I think The Simpsons Movie will have a hard time drawing crowds… but this was just a cool idea on their part:

This display was at the Galleria Area AMC Theatre, where my family and I go to see Open Caption Movies. One problem: The display was set up RIGHT BEHIND this big pillar, obstructing what could have been a great the shot. If I were the agency, I’d be all over that, making my minions check displays undercover to make sure atrocities like that weren’t occuring/get them to move the display to a better location. I’d also have a minion in front of the displays with a Polaroid camera, at least in the week or so leading up to Opening Weekend. You can even get branded Polaroid prints where that white part at the bottom has your logo/website/whatever the hell you want on it. People love free stuff, and that little photo with your brand all over it would be on Fridges and in Scrapbooks from now until the end of time (or whenever those Polaroids fade). Start some BUZZ and maybe get some PR out of it (the local news is always playing bits of random stuff, this happy Simpsons photo opp could be just the story they need to keep the broadcast from only talking about war, crime, murders and all the other reasons people hate watching the news.)

I could be your marketing minion. Hire me.


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