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You are here: Home / Ads and Brands / There’s a new Pyramid in town

There’s a new Pyramid in town

April 24, 2005 by Cindy Leave a Comment

Have you seen the new USDA Food Pyramid?

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There are actually 12 of them, based on your age, gender and physical activity. You can find yours at MyPyramid.gov.

There has been a lot of criticism over this new pyramid…

ABC TV “Eating has never been so confusing.”
Time magazine “about as useful as an amber terror alert.”
The Rhode Island Providence Journal “McPyramid scheme.” (The marketing firm that developed the new pyramid campaign also has McDonalds as a client)
The Times Leader of Willkes Barre, Pa “a puzzling mess.”
The Kansas Wichita Eagle “It’s like one of those baffling pictographic diagrams you see on warning labels — full of slashes, circles, exclamation points and stick-figure men with dots for heads, but signifying nothing.”
The Houston Chronicle “eating well shouldn’t be so complicated.”

Too complicated? Seriously??? If eating correctly was easy, everyone would be fit and healthy and we wouldn’t need a guide in the first place. Personally, I can’t complain about some free information on eating well from a reliable source. But maybe it is silly to trust the FDA.

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Filed Under: Ads and Brands, Live Well

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